Lenovo

Resumo da vaga:

SR MARKETING SPECIALIST – GEO

Lenovo

Position Description

  • Responsibility for Visual Merchandising and Training of Motorola in Brazil
  • Reports to Trade Marketing Brazil manager, subordinated to the Trade Marketing LATAM director
  • Customer Experience – Visual Merchandising & Experience
  • Guarantee the visual merchandising standardization of Motorola in Brazil
  • Elaborate the strategy of hard and soft merchandising
  • Coordinate BTL agencies
  • Adapt the global key visual campaigns to local needs / Develop new key visual for local campaigns
  • Define the visual merchandising pieces, guaranteeing their efficiency and applicability
  • Develop special projects for Top Clients with Marketing and Commercial departments
  • Look for opportunities to leverage the consumer experience at POS (point of sales) where Motorola products are available
  • Develop / implement consumer experience projects at POS

Customer Experience – Training

  • Ensure the standardization of speech and training materials
  • Develop Motorola’s training strategy in Brazil
  • Coordinate the training agency
  • Elaborate training action plans looking for new formats and content that engage Motorola’s team and retail salespeople
  • Look for opportunities and present proposals for innovation projects in the educational area
  • Develop / implement educational solution projects
  • Customize / Foment the global training platform in Brazil (under development by the global team)
  • Develop / implement events and training roadshows that enchant the customer and differentiate Motorola from its competitors

Position Requirements

  • Graduation (complete)
  • Three-year experience in the Marketing / Trade Marketing areas
  • Skill for corporate presentations
  • Fluency in English

Recommended

  • Graduation (complete) in Advertising, Marketing and Administration with focus in Marketing
  • Marketing or Advertising MBA
  • Experience in telecommunications segment (industry or service)
  • Fluency in Spanish

Local: São Paulo, SP

Link: https://www.linkedin.com/jobs/view/1029025916/

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